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David Ferreira Executive Brand Strategist
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MealMaster

Turning a Healthcare Problem Into a Patient-Focused Product Experience

Inspired by a founder's experience after his mother received an incorrect hospital meal, MealMaster became an opportunity for me to help translate a meaningful idea into a more thoughtful patient-facing digital experience.

Product DesignHealthcare UXDigital Experience
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The Situation

MealMaster grew out of a very practical healthcare problem. The founder's mother received an incorrect meal selection while hospitalized, which revealed an opportunity to make dietary ordering and communication more reliable and patient-centered.

The challenge was translating that personal experience into a product concept that could be understood, demonstrated, and presented credibly within a healthcare environment.

What I Did

I contributed to the product's visual and user-experience development, helping turn the founder's idea into interfaces, presentations, marketing materials, and supporting assets that made the concept easier to understand and communicate.

The work required balancing product usability, healthcare context, visual clarity, and the founder's original purpose for the solution.

Selected Work

  • Product and interface design
  • Healthcare user-experience concepts
  • Visual system
  • Product presentations
  • Marketing and sales-support materials
  • Trade show display and support
  • Product demonstrations and supporting communications

What Changed

The founder's personal experience was translated into a clearer product concept and visual experience that could be demonstrated and communicated to healthcare stakeholders.

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David Ferreira

Executive Brand Strategist

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